Market Segmentation - Segmentation is how a business splits up its target market and is based on location, demographics, behaviour, lifestyle, income and age, Demographic Segmentation - Market segmentation according to age, race, religion, gender, family size, ethnicity, income and education, Lifestyle (Psychographic) Segmentation - Involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of customers, Geographical Segmentation (Location) - means more than just a consumer's country. It also refers to world regions, different states, countries, cities and neighborhoods,

Market Segmentation

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