1) Celebrity endorsement is a very effective way to ____ products. Do you agree? Why (not)? 2) Do you ever watch TV or listen to the radio during ____ time? Are there more commercials than usual? 3) Have you ever ____ an advertisement (on Facebook, OLX or in a newspaper)? 4) What do you think is the target ____ of Rolex watches and Coca Cola ads? 5) In your opinion, what is more effective in an advertising ____ - billboards or flyers? Why? 6) Why is it better to ____ a commercial during prime time? 7) Why are the advertising ____ on national TV so expensive? 8) Do you agree that product ____ is more effective than advertising spots because people want to buy the things that their favourite characters use on screen? Why (not)? 9) Imagine that your company wants to organize a ____ on Instagram. What could be the prizes? 10) What can a company do to build ____ with its customers?

BE A2 Cl 19/20 task 7a

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