Help the business operate (suppliers etc.), Actions to operate (design, marketing, customer service), Assets that help create value (IP, patents, key worker, premises / location), The full range of benefits the good/ service offers to customers - the ‘why’ a customer would choose that good / service, Managing interactions (social media, in-store), How customer is reached (online, store, email, newsletter, social media), Different customer groups - target market and other segments targeted by the business, The fixed and variable costs of running the business, How income is earned (direct sales, recurring subscription, ad based).

Business Model Canvas Key Elements

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