(C) Use of a large dominant main image - (E) Leads the eye to the article and its' theme, (C) Use of large dominant text - (E) Draws the reader to the article title, (C) Use of large drop cap  - (E) Leads the reader to the start of the body text, (C) Change in proportion of multiple graphics (big to small) - (E) Creates interest and breaks from conformity, (C) Similar sized images - (E) No image stands out more than others, (C) Images take up proportionately more space than text - (E) Draws attention to the images,

Cause & Effect - Proportion

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