(C) Using pale (lighter) tones and colour - (E) Creates a calm and relaxing mood, (C) Using darker/deep tones and colour - (E) Creates a strong, vibrant, intense, or dominant mood, (C) Varying the tonal or colour value - (E) Creates contrast and improves visual impact, (C) Choosing a background colour that contrasts with the product's colours - (E) Enhances the product and prevents the background from dominating the layout,

Cause and Effect - Colour & Value

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