1) What is the primary goal of marketing? a) Reduce costs b) Increase sales c) Hire staff d) Expand office 2) Which of the following is a marketing strategy? a) Product launch b) Employee training c) Office renovation d) Budget cuts 3) What does SWOT stand for? a) System, Work, Order, Time b) Sales, Work, Output, Target c) Strategy, Work, Options, Tactics d) Strengths, Weaknesses, Opportunities, Threats 4) Which is a component of the marketing mix? a) Product b) Profit c) Price d) Personnel 5) What is market segmentation? a) Hiring more staff b) Increasing product prices c) Dividing a market into distinct groups d) Reducing advertising costs 6) Which is a type of market research? a) Inventory checks b) Sales reports c) Financial audits d) Surveys 7) What is a brand? a) A name, term, design, symbol b) A type of product c) A marketing strategy d) A sales technique 8) Which is a promotional tool? a) Product pricing b) Advertising c) Market segmentation d) Branding 9) What is customer loyalty? a) Employee satisfaction b) High product prices c) Large advertising budget d) Repeat business from customers 10) Which is a pricing strategy? a) Penetration pricing b) Product design c) Market research d) Brand loyalty 11) What does CRM stand for? a) Corporate Resource Management b) Customer Relationship Management c) Client Revenue Management d) Consumer Retail Management 12) Which is a distribution channel? a) Market research b) Product pricing c) Advertising campaigns d) Retail stores 13) What is the purpose of advertising? a) Reduce costs b) Hire employees c) Promote products d) Expand office 14) Which is a characteristic of a target market? a) High prices b) Specific needs c) Large size d) Low competition 15) What is a unique selling proposition? a) A distribution channel b) A type of advertising c) A pricing strategy d) A feature that differentiates a product 16) Which is a form of digital marketing? a) Print ads b) Social media c) Billboards d) Radio spots 17) What is the role of a marketing manager? a) Manage finances b) Hire staff c) Oversee marketing strategies d) Design products 18) Which is a benefit of market research? a) Understanding customer needs b) Increasing product prices c) Reducing advertising costs d) Hiring more staff 19) What is the purpose of a marketing plan? a) Expand office b) Increase sales c) Hire employees d) Guide marketing efforts 20) Which is a characteristic of effective branding? a) Complex b) Expensive c) Memorable d) Generic

Principles of Marketing Quiz

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