Advantage, “You can directly watch real behavior without asking people what they think they do.”, “You can use observation to complement interviews or questionnaires.”, “It provides a permanent record when videos or notes are taken.”, “It helps researchers generate and test hypotheses.”, “It works in many contexts and can be qualitative or quantitative.”, Disadvantage, “It takes a lot of time to observe enough events.”, “People may change their behavior when they notice they are being watched.”, “Observers sometimes focus only on unusual events and ignore important data.”, “Observation can be expensive, especially with travel and long study periods.”, “Some situations cannot be observed at all, like crime or private activities.”.

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