Rhetorical question - A question designed to make the reader think-it does not require an answer, Simile - Comparing two things using 'like' or 'as', Hyperbole - A statement that represents something as better or worse than it really is., Direct Address - Use of a person's name or we/us/you/our, Facts - Something that can be proven to be true, Opinion - A view or judgement formed about something, not necessarily based on fact or knowledge, Alliteration - Two or more words starting with the same letter or sound, Metaphor - A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable., Emotive Language - Language used to elicit emotion from the reader or show emotions of the writer/narrator, Statistics - Numerical data or evidence, Imperatives - An order or command, Pronouns - A word that can function as a noun phrase (I, they, him etc.), Triplets - A trio of events, words or characters used for effect, Expert Opinion - A quote or evidence from someone with expert knowledge, Celebrity endorsement - Using someone famous to persuade or sell , Anecdote - A short story from personal experience, Anaphora - Repetition of the first word/few words of a sentence but the 2nd part of each sentence differs, Ethos - An appeal to the ethics/moral compass of your audience, Logos - An appeal to the logical reasoning of your audience, Pathos - An appeal to the emotions of your audience e.g. to elicit compassion,

Persuasive Language Techniques

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