Why does Nike use failure instead of success in this ad?, What message is Nike trying to send about failure?, Do you think failure is always negative? Why or why not?, How did the ad make you feel?, Did the ad make failure look scary, normal, or motivating?, Can you remember a time when you failed at something?, What were your thoughts at that moment?, Did that failure change you in any way?, What did you learn from that experience?, How would you react differently if it happened again?, What motivates people to continue after failure?, Why do people fear failure in society?, How does society treat people who fail?, How can society change its view of failure?.

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