Moral principles that determine what is right and wrong behavior., ETHICS, The duty to act correctly and make careful business decisions., RESPONSIBILITY, Treating others politely and valuing their rights and opinions., RESPECT, Being truthful in business communications and actions., HONESTY, Moral rules that guide behavior in the work environment., WORKPLACE ETHICS, Giving everyone the same chance in hiring and promotion., EQUAL OPPORTUNITY, Protecting customers` personal information., CUSTOMER PRIVACY, The general opinion people have about a company`s ethical behavior., REPUTATION, Guidlines that tell what is allowed., RULES, Doing what is expected in business., DUTY, Free from danger or harm., SAFE

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