What does benchmarking mean in modern business, and why is it important today? W, Do you think small businesses can benefit from benchmarking as much as large companies? Why or why not? S, How has technology changed the way companies do benchmarking? W, What are some risks of copying competitors too closely when benchmarking? W, How can companies use benchmarking to improve customer experience? S, In your opinion, is it better to benchmark against competitors or against companies in different industries? Why? S, How does globalization affect benchmarking practices? S, Can benchmarking limit creativity and innovation? W, What role does data play in effective benchmarking in the digital age? S

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