Advantages, Get detailed opinions and ideas from people, Researchers can ask follow-up questions, Different people can share different experiences, Useful for understanding why customers think or behave in certain ways, Helps businesses improve products and services, Disadvantages, Some people may be too shy to speak, Strong opinions from one person can influence others, Results are based on small groups, so they may not represent everyone, Can take time and money to organise, Answers may not always be honest or accurate

Focus Groups

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Debates for advanced groups
Debates for advanced groups
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Group discussions
Group discussions
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Discussing opinions
Discussing opinions
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Brainstorming questions
Brainstorming questions
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Close Up B1+ Unit 11 Advantages and Disadvantages to brainstorm for ideas
Close Up B1+ Unit 11 Advantages and Disadvantages to brainstorm for ideas
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Market Research - Primary / Secondary Pros / Cons
Market Research - Primary / Secondary Pros / Cons
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Brainstorming questions
Brainstorming questions
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隨機卡
Discussing advantages and disadvantages
Discussing advantages and disadvantages
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