In simple, forward logistics, goods, information and financial transactions move from one end ofthe supply chain to the other. As you can see in the top half of the slide, traditionally ____ are moved to the manufacturer, where they are transformed into ____. These then move forward via ____ and distribution centres to retail ____, and then on to the ____. The goal of reverse logistics is to maximize the value of all ____ which, for one reason or another, are removed from the primary distribution channel. This is achieved by moving them beyond the expected end point of the ____. So in the bottom half of the slide, you can see that goods can be moved back from the consumer toward the ____. Products can be ____ and sold to customers in a different geographical location or in a different ____; they can be returned to distribution for ____ or, for example, for donation to charity, or they can go back to the manufacturer to be destroyed or ____.

Reverse Logistics

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