→ the = a unique, specific group., 59% of the world's population uses social media., → an = one typical; a = per., An average user spends 2 hours 30 minutes a day on social media., → the = a specific/identified thing; the = used with a superlative., The social network which is showing the fastest rate of growth is TikTok., → a = one, but not a specific one; used with singular countable nouns., 50% of people visit a website to make a purchase after seeing a product or a service in Stories., → the = specific ; no article with plural nouns when speaking generally., The percentage of _men and _women who use Instagram worldwide is roughly equal.

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