“I recommend that our company allow employees to work from home one day a week.”, RECOMMENDATION: Look for language that tells us what the speaker thinks we should do., “Currently, many employees spend more than one hour commuting to work every day. Because of this, they have less time for their families and may arrive at work tired.”, BACKGROUND: Look for words such as currently, at present, today, because of this, the problem is. The speaker is explaining the situation/problem before making the recommendation., The main benefits of this change would be greater productivity, less commuting stress, and more time for employees and their families.”, POSITIVES/BENEFITS: Look for language such as benefits, advantages, improve, save, reduce, increase, help. Ask: “What good things will happen?, “I am asking management to approve a one-day work-from-home policy starting next month.”, Land the plane / CALL TO ACTION: Look for language that tells the audience exactly what you want them to do: I am asking you to…, please…, approve…, start…, take action…, “Imagine arriving at work feeling rested instead of spending an hour in traffic. What if you could use that extra hour to exercise, have breakfast with your children, or prepare for work?”, CATCH ATTENTION: Look for something that grabs the audience's attention: Imagine…, What if…?, Did you know…?, Have you ever…?, “For example, employees who work from home can save commuting time. A 2025 company survey found that employees who worked remotely one day a week reported higher productivity. This suggests that a flexible-work policy could help employees use their time more effectively.”, EXPLAIN/EVIDENCE: Look for reasons, examples, facts, numbers, research, survey results, or specific information that support the recommendation.

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