Are trade fairs still important in the age of the internet? Why or why not?, Imagine you work for a company launching a new product at an exhibition. What would you do before, during and after the event?, What is the best exhibition or trade fair you have ever attended? What made it memorable?, Which industries benefit most from exhibitions (e.g. technology, fashion, food, cars)? Why?, Is it worth spending a lot of money on freebies and a big exhibition stand? What else could a company do to get attention?
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