1) Taps into people's desire to belong to a group a) Bandwagon b) Testimonial c) Appeal to Fear d) Appeal to Vanity (snob appeal) e) Words with positive language f) Words with negative language 2) Uses flattery to win people over a) Bandwagon b) Testimonial c) Appeal to Fear d) Appeal to Vanity (snob appeal) e) Words with positive language f) Words with negative language 3) Bring to mind something exciting, comforting, or desirable a) Bandwagon b) Testimonial c) Appeal to Fear d) Appeal to Vanity (snob appeal) e) Words with positive language f) Words with negative language 4) Relies on the backing of a celebrity, an expert, or a satisfied customer a) Bandwagon b) Testimonial c) Appeal to Fear d) Appeal to Vanity (snob appeal) e) Words with positive language f) Words with negative language 5) Makes people feel as if their safety, security, or health is in danger a) Bandwagon b) Testimonial c) Appeal to Fear d) Appeal to Vanity (snob appeal) e) Words with positive language f) Words with negative language 6) Calls up unpleasant images, experiences, or feelings a) Bandwagon b) Testimonial c) Appeal to Fear d) Appeal to Vanity (snob appeal) e) Words with positive language f) Words with negative language

Persuasive techniques

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