Slogan - Make your brand memorable , Logo - Visual symbol that represents your company, Ad - Enables more people to know about the product, Brand - Particular company under a particular name, Target audience - Particular group at which the campaign is aimed, Communication tone - Friendly, inspiring, somber, etc., Ways of transmission , Advertising - Helps companies know their competitors and create a ground for their product, Display advertising - Graphic advertising on websites, apps, or social media, Video Advertising - Ads inside online video content , Mobile Advertising - Advertising through mobile phones/devices, Native Advertising - Advertising that matches the platform upon which it appears , Celebrity Endorsement - Celebrities are used to create a brand image, 30-36 - The recommended font size for a presentation, Plagiarism - Copy pasting information without giving credit,
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