reputation - the beliefs or opinions that are generally held about someone or something, experience - an event of occurrence which leaves an impression on someone, creditability - the quality of being convincing or believable, skills - the ability to do something well, branding - the promotion of a particular product or company by means of advertising and distinctive design, copyright - exclusive and assignable legal right given to the originator to print, publish or perform etc., trademarks - a symbol, word or words legally registered or established by use as representing a company or product,

intangible resources

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