Facts and statistics - Backs up the writer’s argument with facts., Rhetorical question - Do you want hundreds of children to starve to death?, Personal pronouns (I, me, us, our, you, us)  - Writer is speaking directly to the reader. Encourages you to identify with the subject, Repetition - Repeated words or phrases will stick in your mind, often used in advertising, Strong opinions/expert quotes - Giving the opinion of an expert adds weight to an argument., Exaggeration (or hyperbole) - Adds emphasis to the text but it is not literally true., Similes - Compare something to an image of something else to create a picture in your mind., Rule of three - Our brains like things to come in threes. Easy to remember.,  Exclamation marks -  A punctuation mark which adds urgency, surprise and importance to the text. Adds a dramatic effect.,  Alliteration - When two or more words start with the same letter,

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