1) It is generated by examining the goods and services sold in the community. a) Business creation b) Business pricing c) Business concept d) Business idea 2) It is a process of making new products which will be sold to the customers. a) Product Analysis b) Product Conceptualization c) Product Development d) Product Implementation 3) These are luxuries, advantages and desires that every individual considers beyond necessary. a) Wants b) Desires c) Requirements d) Needs 4) It is a factor or consideration presented by a seller as the reason that a product or a service is different from and better than that of the competition. a) Unique Selling Plan b) Unique selling proposition c) Unique pricing policy d) Finding value-added 5) A stage in which the needs of the target market are identified, reviewed, and evaluated. a) Concept development b) Economic analysis c) Project development d) Refine specification 6) It is the introduction of new ideas to make the product and services more attractive and saleable to the target customers. a) New idea b) Creativity c) Product development d) Innovation 7) It is a managerial tool used to assess the environment and to gather important information that can be used for strategic planning. a) Scanning b) SWOT analysis c) WOTS analysis d) Survey analysis 8) It is creating names, symbol, or designs that identifies and differentiates a product from the other products. a) Product naming b) Unique selling proposition c) Branding d) Tagline 9) It is a meaningful and unforgettable statement that captures the essence of the brand. a) Product naming b) Unique selling proposition c) Branding d) Tagline 10) These are things that people cannot live without. a) Wants b) Desires c) Needs d) Requirements

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