1) Writing well is a talent you’re born with — or not. 2) Improving poor writing is difficult. 3) Good writing is defined by correct grammar and spelling “rules.” 4) Expressing complex thought demands complex language. 5) Writing dense copy with long words makes you look more intelligent and educated. 6) Visual media like video and images diminishes the need for writing well. 7) Reserving your best skills for “important” material makes sense.

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