Jingle - catchy tune used in ads, slogan - short phrase that usually sticks in the customers' head, brand - the name of the company, marketing strategies - techniques to reach out the potential clients, target audience - the group of individuals you wish to sell to, medium (sing. n.)/media (pl. n.) - platform where a company chooses to advertise, profit - money earned through sales, greenwashing - products that claim to be eco-friendly but really aren't, pinkwashing - Products that claim to be supporting the cancer foundation but can be carcinogenic, ad - publicity, branding - the image a company is trying to project, product placement - Purposedly integrating products in tv shows or video games, influencers - famous people paid to promote products, infomercial - tv show promoting products, special offers/rebates/freebies - incentives to encourage people to buy, installments - Usually monthly payments, billboard - publicity found on the side of a road, fraudulous claims - selling arguments based on half-truth or lies,

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