Direct Address - speaking directly to your reader, uses personal pronouns, Alliteration - when two or more words begin with the same sound, Facts - things that are true, Opinion - someone's ideas, not necessarily true, Rhetorical Question - questions that don't need an answer, Repetition - repeating important words or phrases, Emotive Language - words or phrases to make you feel a certain emotion, Exaggeration - emphasise or 'go over the top', Statistics - number facts or data to prove a point (eg, 1/2, 60%, 3 out of 5), Triples (power of THREE) - list of three things in a sentence,

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