Identification: Mid-level of change, A change in public and private beliefs whilst a member of a group. , The change in behaviour is often because we value something in the group and we identify with it, Internalisation: Deepest level of change, Change in a persons beliefs both publically and also privately , The change in behaviour does not rely on presence of group members , Linked to ISI, Compliance: Most surface level of change, Change in public beliefs whilst maintaining own private beliefs, A result of group pressure- when the pressure goes, so does the change in behaviour, Linked to NSI,

Types of conformity

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