brick-and-mortar - existing as a physical building, especially a shop, rather than doing business only on the internet, foot traffic - people who are walking, not driving cars or riding bicycles:, pre tax profit - profit before tax, fines - a punishment, or the usual punishment, for doing something that is against a law, savvy shoper - client a client who is looking for a promotion, fixed cost - a cost such as wages, rent, and interest that does not change in relation to how much a business produces, reluctant - not willing to do something, counter offer - an offer that is made by one side in a disagreement after the other side has made an offer that is not acceptable, firm offers - a definite offer to buy something at a fixed price, contract - a legal document that states and explains a formal agreement between two different people or groups, or the agreement itself,

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