Repetition - Repeating a word or phrase two or more times for effect, Rhetorical Question - Asked simply to emphasise a point, Alliteration - Repetition of a consonant sound at the beginning of words in close succession, Anecdote - Personal story or personal experience, Imperative - Commanding the reader or the listener, Name an Expert - Do this to bring credibility to your argument, Fact - Something that is known or proven to be true, Opinion - A belief or judgement , Oxymoron - Two apparently contradictory ideas, Triple - Saying three things about a particular topic, Emotive Language - Language used to influence how a reader or listener feels, Inclusive Language - Language that includes everyone, Address the Audience - Language that speaks directly to the listener or reader, Superlative - There is nothing better or nothing worse, Simile - Comparison of two things using like or as, Statistics - Using figures or percentages to convince your audience, Tautology - Using a word which simply repeats what has already been said, Metaphor - Comparison of two things by stating that something is something else, Hyperbole - Exaggeration to create effect,

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