1) Give only 5ps of marketing a) Promotion b) Packaging c) People d) Place e) Product f) Variable 2) Any physical good ,service or idea that are created by an entrepreneur or an innovator in serving the needs of a customers and addressing their existing products .   a) Place b) Product c) Packaging 3) Arranged the 3 level concept of product/services to level_1-3 a) Physical characteristics of the products /services b) Augmented benefit of a product /service  c) Core benefit of the products/services  d) Bundling 4) It is a major factor why a customer buys a product or avails of a service .   a) Level_1core benefits b) Leve_2 physical characteristics c) Level_3 augmented benefit 5) A customer still get a core benefit even without a_______. a) Level 1 core benefit b) Level 2 physical characteristics c) Level 3 augmented benefit 6) A better physical evidence or customer experience for service   a) Level 1 core benefit b) Level 2 physical characteristics c) Level 3 augmented benefit 7) A location or a medium transaction ( physical / cyber ) a) Promotion b) Place c) Price d) Packaging e) People f) Product 8) The peso value that the entrepreneur assigns to a certain products after considering its coat competition, objectives, positioning and target market . a) Promotion b) Place c) Price d) Packaging e) People f) Product 9) 2 classification of cost a) Variable cost or uncontrollable cost b) Variable cost or controllable cost c) Fixed cost or controllable cost d) Fixed cost or uncontrollable cost 10) Not directly proportional to the manufacturing of a product  or to the performance of a service. These are usually the cost of equipment , employee renumeration.   a) Variable cost or controllable cost b) Fixed cost or uncontrollable cost 11) Directly proportional to the number of product.  a) Variable cost or controllable cost b) Fixed cost or uncontrollable cost 12) Two or more products or services in one reduce price  a) Penetrating price b) Bundling c) Skimming d) Competitive pricing  13) Refers to setting low prices to increase market share, but the entrepreneur will increase the price once the desired market share is achieve.   a) Penetrating price b) Bundling c) Skimming d) Competitive pricing 14) Opposite to the penetrating price when prices are high and lower to offer a product/service to a wider market.  a) Penetrating price b) Bundling c) Skimming d) Competitive pricing 15) Benchmarking prices with the competitors  a) Penetrating price b) Bundling c) Skimming d) Competitive pricing

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