Abbreviation - Where a word has been shortened e.g ltd (limited), etc (et cetera), rd (road), tsp (teaspoon) , Alliteration  - Repetition of a first letter or sound across two or more consecutive or close together words, Cliché - An overused word or phrase e.g. sweet dreams., Direct Address - When the text speaks directly to the reader by using second-person narrative ‘you’ e.g. great prices to suit you, Exaggeration / Hyperbole - Something that is overemphasised for effect e.g. 'it must be a million degrees in here.', Metaphor - Comparing something with something else by saying it is something else e.g. 'it is raining cats and dogs.', Rhetorical Question - A question posed by the writer that is not intended to be answered, Idiom - A common expression that has a different meaning from the individual words on their own e.g. 'best of both worlds.', Rule Of Three - Three consecutive words or phrases used for effect, Simile - When something is compared with something else by using ‘like a’ or ‘as a’,

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