1) Gina plans to buy a box of crayons for her brother. He tells her to buy the crayons that come in the yellow and green box. Why does he tell Gina about the box? a) so she will recognize the brand he wants b) so she will buy the box with the most crayons 2) Which persuasion tactic used in advertising does the idea of “Everybody’s doing it” apply to? a) bandwagon b) repetition 3) Which way of advertising allows advertisers to best control who they are advertising to? a) radio b) direct mail 4) Why is it important to be familiar with persuasive advertising tactics? a) It helps you evaluate the truthfulness of an ad. b) It helps you decide whether digital ads are better than other ads. 5) Jim sees an ad for a free ink cartridge, while supplies last, with the purchase of a printer. By the time Jim gets to the store, the limited supply of ink cartridges is gone. The salesperson offers to sell Jim a cartridge with the purchase of a printer. Which tactic is the store employing? a) bait-and-switch b) celebrity spokesperson 6) How does hype advertising affect consumers’ emotions? a) It makes consumers think that being funny will help them get attention. b) It makes consumers think that a product is so fantastic that it will make their lives better. 7) Choose 2 Answers: Which effects might ad repetition have on consumers? Select all that apply. a) It might make them think the brand must be a good value. b) It might help them remember a product when they make purchases. c) It might make them think that the product is better tested than others. 8) As part of a social media site, consumers see a muscular young man with the headline Josh started eating two servings of mighty sprouts everyday for two weeks, and you won’t believe his incredible results. Click to see what they are. Which advertising technique does this ad most likely represent? a) direct mail b) clickbait 9) How might the words scientifically proven to be better than any other product in an advertisement affect consumers? a) They might be willing to pay more for the product since its claims are proven. b) They might think that buying the product will provide them with better opportunities.
0%
Unit 10 Lesson 2 Advertising Techniques
共用
由
Lvickery
9th Grade
10th Grade
11th Grade
12th Grade
Health
Physical education
編輯內容
嵌入
更多
排行榜
顯示更多
顯示更少
此排行榜當前是私有的。單擊
共用
使其公開。
資源擁有者已禁用此排行榜。
此排行榜被禁用,因為您的選項與資源擁有者不同。
還原選項
測驗
是一個開放式範本。它不會為排行榜生成分數。
需要登錄
視覺風格
字體
需要登錄
選項
切換範本
顯示所有
播放活動時將顯示更多格式。
打開結果
複製連結
QR 代碼
刪除
恢復自動保存:
?