In this information age, companies are ____ with data, but with so much data available the challenge is to ____ of it all. So many businesses now need staff who can both analyse the data and then ____ it into profit. To understand just how importantdata analytics is, consider its ____ applications Amazon uses information on our previous purchases - known as 'basket analysis' - to make ____ recommendations. The telecommunications firm EE monitors customer behaviour and can ____ perks to____ customers. And before opening another coffee shop, Starbucks studies ____ flows and demographics in order to identify ____ new store locations. As so much decision-making becomes ____, we also need to know how to ____ quality data effectively. That will still involve using the traditional questionnaires and surveys to find out data such as age, profession, gender, and ____ status, but if you sell products online, then it's also important to ____ records on a customer's transactional history telling you not only what a customer buys, but also when, and how often. Increasingly, businesses also buy data from specialist companies who have ____ forms of data ____. Online advertisers can analyse an individual's web activity through technologies such as cookies in order to ____ users with ____ adverts. And social media sites like Facebook and Twitter know all about our friends and interests through the 'Like' and 'Tweet' buttons. There is even software to ____ the movements of our mouse on the screen. Whatever the ways you ____ in data, make sure the approach is ____. When customers ____ their personal and financial information to you and your business, they trust that you won't lose it or ____ that trust - either by ____ or otherwise. So protectyourself by giving customers ____ to your privacy policy. The policy should state who is collecting the data and how it's going to be used. Also remember that data such as passwords and credit card numbers needs to be ____. A data ____ will do more ____ damage to a business than not collecting it in the first place.

Customer Data Business Result

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