Target Audience - The gender and age of person that an advert is aimed at, Purpose - The reason why the advert was made, Text Type - Poster/ Brochure/ Leaflet/ Flyer etc, Graphology - The name for all presentational devices, Logo - A symbol or phrase associated with the company/product, Typography - The size and style of writing, Connotation - What a word or image suggests, Caption - Phrases found beneath pictures, Headings - Titles to help tell the reader what the advertisement is about,

leaflet devices

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