Qualitative Data: Descriptive, related to words, Purpose- Answers the "why" and "how", Purpose- Used to develop a hypothesis, Analyzed by summarizing, categorizing, or interpreting, Data collection- interviews, focus groups, open ended questions, Quantitative Data: Numerical, something we can measure, Purpose- Answers "how much" and "how often", Analyzed using math/ statistical analysis, Purpose- Used to test a hypothesis, Data collection: close ended questions, measurements like height, weight, etc,

Qualitative vs Quantitative Data

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