Albert Bandura: , demonstrated children can learn behavior through observing adults, Ivan Pavlov: , behaviors can be learned by associating an unconditioned stimulus that already elicits a particular response with a new stimulus so that the new stimulus elicits the same response, Robert Rescorla: wondered why the pairing of a CS and US does not always result in learning, said conditioning only occurs when one event reliably predicts another, B.F. Skinner: "We're all rats in a...", contributed significant research related to positive and negative reinforcement and punishment, Edward Thorndike: "Law of effect": behaviors followed by favorable consequences become more likely; behaviors followed by undesirable consequences become less likely, put cats in a puzzle box and timed how long it took them to escape; Skinner based his research on this research, done in the late 1800s-early 1900s , Edward Tolman: , demonstrated that learning may not be evident until an incentive to demonstrate it is present, John B. Watson: "Little Albert", demonstrated that emotions, not just behavior, can be conditioned, John Garcia: taste aversion, demonstrated that some learning can be biologically predisposed to occur faster,

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