final consumers - buy products or services for personal use , consumer behavior - the study of consumers and how they make their consumption decisions is , buisness consumers - buy goods and services to resell or use in producing and, need - a ____ is anything that you require to live, motivation - motivation is the set of positive or negative factors that direct your individual , want - a ____ is a culturally defined way to fulfill that need, buying motives - are the reasons that you buy, patronage motives - are based on loyalty , emotional motives - are reasons to purchase based on feelings and emotions, lifestyle - is the way a person lives as reflected by material goods , activities , and relationships., purchase  - acquire (something) by paying for it; buy., buying behavior - refers to the processes consumers use and the actions they take when they purchase services and products., personal identify - consists of the characteristics that make a person unique., rational motives - are reasons to buy based on facts or logic, consumers decision making process - is the process by which consumers collect and analyze information to make choices among atlernatives, reference group - is a group of people or an organization that an individual admires, attiude - is a frame of mind developed from a persons values beliefs and feelings, culture - is the history beliefs , customs , and traditions of a group, self concept - is an individual belief about his or her identify , personality - is a pattern of emotions and behaviors that define an individual ,

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