hook/lead - first sentence(s) used to grab reader's attention, counterclaim/counterargument - acknowledges the opposing viewpoint, position statement - tells the reader where you stand on the issue, body paragraphs - includes three or more main reasons with evidence to support claim, conclusion paragraph - author's last chance to present issue, claim, and reasons, goal/purpose - motivate reader to acknowledge your viewpoint, lasting thought - last sentence(s) of entire essay, strategies for a strong hook/lead - interesting fact, quote, descriptive segment, statistic, anecdote,

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