Primary data - Research undertaken by the researcher themselves., Validity - A true or accurate picture., Quantitative data - Any data based on numbers such as statistics., Secondary data - Sources used by sociologists which were collected by someone else., Reliability - The same piece of research is repeated, producing the same results each time., Qualitative data - Non-numerical data which gives detail and depth., Ethics - A sociologist should make sure that no harm comes to the subjects of their research, themselves, or wider society., Interview - Structured conversation where one participant asks questions, and the other provides answers, Questionnaire - Set of questions for the purpose of gathering information from respondents, Experiment - Procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact,
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