Bandwagon: People are more likely to vote for the candidate that they think is winning., As more people begin listening to a musical group, it becomes more likely that other people will listen as well., , People want to be right. They want to be part of the winning side., Celebrity Endorsement: Partnership with a brand and a celebrity. , Messi wearing Adidas boots, , , Humour: Roasting other brands on Twitter (Wendy's is great at this!), “I wasn’t originally going to get a brain transplant, but then I changed my mind.”, , , Emotional Appeal: Connects with people at the core of their feelings, If it bleeds, it leads., Signing a petition to stop something bad from happening, Donating to a fundraiser or Go Fund Me, , Bribery: Toy in the Happy Meal, Call now and get another one for no extra charge!, Buy one, get one free! , , Expert Opinion: #1 Dentist Recommended Brand, Scientists developed this... targeted to cure... , , 4 out of every 5 doctors recommend it! , Plain Folks: That family is just like mine, always concerned about health. Maybe I should give those Cheerios a try., An ordinary family around the dinner table, eating the food., Average people having fun and being happy together while they are being served Coke, Repetition: Seeing the same ad every time you open TikTok on your FYP. , The same commercial may be broadcast at each ad break of a show., Place the product or brand in as many places as possible., A slogan like "Just Do It" is instantly recognizable. ,

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