So you've sold your home, quit your job, ____ your colleagues, abandoned your friends and family. The members of this cult had given up everything ____ that the world was about to self-destruct and that they, because of their faith, would be the sole survivors. In the lead-up to the fateful day, the cult shunned publicity and ____ journalists. Festinger posed as a cultist and was present when the space ship ____ to show up. How would the disappointed cultists react to the failure of their ____ ? Would they be embarrassed and ____ ? Now, after the non-event, the cultists suddenly wanted publicity. They wanted media attention and ____. Why? So they could explain how their faith and ____ had helped save the planet from the flood. He observed that the real driving force behind the cultists' apparently ____ response was the need, not to face the awkward and uncomfortable truth and 'change their minds', but rather to 'make minds comfortable' - to smooth over the unacceptable ____. What is particularly interesting is the ____ to which people will go to reduce the inner tension without accepting that they might, in fact, be wrong. Why? Well, because it's just so much harder to justify having done something that conflicts with your own sense of being 'an honest person' for a ____. Emotional factors influence how we vote for our politicians much more than our careful and logical ____ of their policies. Do we ____ to really find out what they are supposed to have done, and so possibly have to change our opinions (and our vote), or do we experience that nasty cognitive dissonance and so ____ to keep our minds comfortable at the possible cost of truth? Cognitive dissonance is essentially a matter of ____ to the choices one has made, and the ____ need to satisfactorily justify that commitment, even in the face of convincing but conflicting evidence.

Cognitive dissonance

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