Sampling was derived from three criteria: (1) enterprises that contribute to the alleviation of SPs as part of their core business; (2) firms committed to creating both social and economic value; and,(3) enterprises integrating sustainability-associated activities - Data collection, B Corps have the potential to contribute to diverse domestic SPs of the Colombian society through their core business activities. - Findings and discussion, Ot is defined as a "novel solution to a social problem that is more productive and efficient. Where it has become an important tool, where it offers solutions to difficult problems for a society. Its objective is to create social impact - CSI y HO,

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