1) Which regulation specifically governs email marketing campaigns and prohibits unsolicited commercial emails in the UK? a) GDPR b) PECR c) CCPA d) FTC Act 2) What is the primary role of marketing policies? a) To set industry standards b) To establish budgets c) To guide marketing strategies within legal and ethical boundaries d) To manage campaign execution 3) What is a key element in the evaluation phase of a marketing process? a) Defining objectives b) Tracking and measuring performance metrics c) Launching a campaign across channels d) Designing content 4) Which of the following is a correct step in creating an email campaign? a) Selecting social media platforms b) Writing compelling copy with a clear call to action c) Creating a marketing budget d) Designing print media 5) How does adherence to marketing standards like the Chartered Institute of Marketing (CIM) Code of Ethics benefit an organisation? a) By reducing marketing costs b) By eliminating the need for campaign evaluations c) By building trust with stakeholders and customers d) By simplifying campaign execution 6) What is a fundamental aspect of a marketing process? a) Analysing the company's finances b) Creating a customer database c) Monitoring competitors d) Planning, executing, and evaluating campaigns 7) Which of the following best describes a marketing procedure? a) A set of guidelines for overall campaign strategy b) A step-by-step guide for performing specific marketing tasks c) A policy for managing campaign budgets d) A method for evaluating campaign success 8) Why is monitoring engagement crucial for social media marketing? a) To increase brand awareness b) To design effective graphics c) To understand customer preferences and make adjustments d) To reduce costs 9) What is the role of process flows in marketing? a) To set company goals b) To create content c) To define industry standards d) To organise, execute, and track campaigns 10) How can analytics tools be used in performance tracking? a) To set up automated marketing processes b) To create visuals for campaigns c) To design marketing strategies d) To track and collect data for campaign analysis

MCM - Quality Standards & Policies Quiz

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