Imperative verb - Bossy verb Don’t miss out! Buy this today!, alliteration  - Makes slogans easier to remember , Logo - An image that represents a product, Slogan - A short, catchy phrase that represents a product , Fact - Something that can be proven: contains 50% protein, Claim/opinion - Can’t be proven: Better than all the rest, Special offer - A discount/free gift etc which will persuade you to buy,

Advertising Techniques

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