Figure Ground - Refers to our ability to separate a visual scene into two parts: the main object and the background, Contrast - Deliberate use of opposing aesthetic qualities in design elements or components to create a visually striking composition., Hierarcy - Refers to the sequence in which a design is read or viewed., Scale - The relative size of two or more components in a visual communication., Pattern (Repetition) - Consistent repetition of a design element, while alternating patterns involve the use of two or more design elements that are alternated in a specific sequence., Pattern (Alternation)  - Created using various design elements, such as lines, shapes, colours and textures, and can be used to add visual interest, Proportion - Relates to the size, scale and ratio of different design elements in relation to each other and the overall design., Cropping - Involves removing, framing or concealing a portion of a visual message., Balance (Symmetrical) - How the components of an image are arranged; Involves mirroring components on either side of the axis, resulting in a centred and stable composition., Balance (Asymmetrical)  - How the components of an image are arranged;involves placing components of different sizes and weights off-centre to create a more dynamic composition.,

Design Principles

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