True: Points earned in a loyalty program can typically be redeemed for discount for free products, The primary goal of a loyalty program is to increase repeat business, Loyalty programs can help businesses differentiate themselves from competitor, False: Loyalty programs are only beneficial for large companies, All loyalty programs require customers to pay a membership fee , Loyalty programs do not need to be updated or changed once they are set up , Loyalty programs are only about offering discounts and rewards, Customers can only earn rewards through purchases, Loyalty programs are not useful for gathering customer data, Members of a loyalty program always receive a higher level of customer service compared to non-memberss,

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