Location: "Our customers are mainly located in London and the South East.", "Our products sell best in coastal towns and rural areas.", "Our target market is in Scotland and Northern Ireland.", Demographics: "They are aged between 18–24 and predominantly female.", "They are parents with young children under the age of five.", "Our main customer base is university students.", Behaviour: "They prefer to shop online rather than in-store.", "They are frequent buyers who purchase every month.", "They are brand loyal, often choosing us over competitors.", Lifestyle: "Many customers are interested in fitness and wellness trends.", "Our customers value eco-friendly and sustainable products.", "They enjoy outdoor activities such as hiking and camping.", "Our audience regularly attends cultural events and music festivals.", Income: "Most of our audience earns between £30,000 and £50,000 annually.", "Our products appeal most to customers with a disposable income of over £70,000.",

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