Direct Address - Using 'you' to talk to the reader and make them feel it's happening to them., Alliteration - Is catchy and makes key information stand out., Facts - Make an argument sound convincing. Can be proved., Opinions - What someone thinks. Can't be proved. Look out for words such as 'I think/believe.', Rhetorical question - Makes you think about a topic. Doesn't demand an answer., Emotive language - Words that make you feel a strong emotion., Statistics - Facts that include numbers. Sounds more convincing., Triple - Three words in a row. More persuasive and shows excess.,

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