1. Have you ever bought something solely because of ____ recommendations? 2. Do celebrity ____ make you more likely to buy a product? Who would you trust more: an influencer or an expert in the field? 3. Some brands prioritize ____ over authenticity. Do you think this hurts their long-term reputation? 4. Have you ever bought ____ from a brand just because you liked its logo or slogan? 5. Can you think of an ad or social media post that ____? Did it help or hurt the brand? 6. What’s the most ____ brand or product you’ve seen recently? 7. Have you noticed a strong ____ to promote certain brands in your social media feeds? Do you think it’s effective or annoying? 8. How do you feel when you see an ad that’s clearly ____ to someone like you (based on your age, interests, etc.)? Does it work? 9. If your city launched a ____ rebranding campaign, what image should it promote? Would you keep it traditional or go for something completely new? 10. Some cities try to attract tourists with safe, ____ slogans (e.g., ‘A City for Everyone’). Do you think this works?

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