Random Sampling: Advantage - less chance of bias as respondents are chosen at random., Advantage - simple and quick to select sample. , Disadvantage - the sample may not reflect the target market. , Disadvantage - It can be expensive as a large sample is required. , Quota Sampling: Advantage - cheaper as less respondents are required. , Advantage - can select customers that reflect the target market. , Disadvantage - harder to eliminate bias in the selection process. ,

Random Sampling vs Quota Sampling

列印
嵌入

排行榜

視覺風格

選項

切換範本

恢復自動保存: ?