Direct address - Speak directly to audience 'You ...', Anecdote - Tell a short 'real' story to support a point e.g. 'I remember ...', Fact - A point which can be proven: Exercise benefits the brain. , Repetition  - Plan for now. Plan for the future. , Rhetorical question - Are you ready for a change?, Emotive language - She felt troubled and helpless., Statistic - Fraction/percentage e.g.63% of UK adults drink coffee regularly, Triplet/rule of three - Challenge yourself to try something new, exciting and fun., Opinion - I think a challenge is as good as a change. ,

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