controllable variables, factors which are under the company’s control, factors which control the company, a USP (Unique Selling Point), anexclusive place where the product is sold, an exclusive feature of the product that no other competitor, premium pricing strategy, a strategy of high prices, a strategy of competitive prices, target market, aims and objectives of the company in a specific market, group of customers that the company is aiming its products at, differentiate itself from the competition, show Clear differences from competitor products, avoid differences with competitor products.

BA Unit 9

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